Stop marketing AT people! Turn your ideas into epidemics by helping your customers do the marketing for you.

Description

Like his previous book, Godin's Unleashing the Ideavirus entertains the reader while successfully setting off bursts of ideas along the way. Rather than marketing at the consumer, Godin's approach seeks to maximize the spread of information from customer to customer. The book provides the expected examples of successful ideavirus marketing, then develops a recipe for concocting your own ideaviruses. In order to show how to make your idea infectious, the book examines what makes a powerful 'sneezer', how 'hives' work, and applies the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. As Godin shows, the now-familiar idea of viral marketing is one very specific form of ideavirus marketing. Most businesses will not be able to engage in true viral marketing, but all can use the ideavirus approach.

While you may finish Unleashing the Ideavirus thinking that you really did not learn anything drastically new, it is unlikely that you will feel that you've wasted your time. Godin has once again written an enjoyable book that cleverly packages important ideas that have obvious practical use. Any book like this that causes the reader to continually stop and rapidly jot down ideas to implement is well worth the hour or two it takes to read.

Extended Copyright Information

Copyright 2001 by Do You Zoom, Inc. All rights reserved.

About the Author

Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize.

Learn more about this author.

Opening Lines (Experimental)

*This book is dedicated to Alan Webber and Jerry Colonna. Of course*.
STEAL THIS IDEA!
Here’s what you can do to spread the word about _Unleashing the Ideavirus_:
1. Send this file to a friend (it’s sort of big, so ask first).
2. Send them a link to www.ideavirus.com so they can download it ...

Copyright

Copyright 2001 by Do You Zoom, Inc.

All Rights Reserved.