Description

Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A "must" read for every business person.

Tom Peters—author, provocateur, business visionary—helped us navigate Present Shock in The Tom Peters Seminar, the first book in his exciting series of paperback originals. But hold on to your crash helmet—the wild ride accelerates in The Pursuit of Wow!

Peters wants to give you the words, the tools, to survive in the tumultuous nineties. A dozen years ago his groundbreaking book In Search of Excellence changed the was business does business. Now it's time to take the next leap—into the NAFTA, GATT, all-the-world's-a-cyberstage era. Getting to a place called excellence is no longer the idea. You've got to take that leap, then leap again—catapult their imaginations, blow their mindsets, knock their Nikes off. In a word, wow! them. It's the wow!ers who will win in this brazen new world.

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating markets where none existed before—The Pursuit of Wow! is a practical guide to impractical times, containing the tactics and strategies you'll need to get on the bullet train.

This brash, digestible book might drive you up the wall, it might drive you to distraction, but it might also drive you (and your business) to new heights in the twenty-first-century global marketplace.

Extended Copyright Information

Copyright 1994 by Excel/A California Partnership.

Originally published by Vintage Books, a division of Random House.

All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Vintage Books, a division of Random House, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto.

Cover design by Carol Devine Carson.

About the Author

"In no small part, what American corporations have become is what Peters has encouraged them to be."—The New Yorker "Peters is...the father of the post-modern corporation."—Los Angeles Times "We live in a Tom Peters world."—Fortune

Like this author? Check out the list of books by this author available on DailyLit.

Opening Lines (Experimental)

THE PURSUIT OF WOW!
One-minute excellence. I can sense the curling of your lips. While such a catchphrase makes me shudder, too, it contains a gem waiting to be discovered.
How do you go on an effective diet? How do you stop smoking? How do you stop drinking?
In short, you do it and it's done. Then ...

Copyright

Copyright 1994 by Excel/A California Partnership.

All Rights Reserved.