Description

The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project. A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work—right now—on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now?

We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time . . . on budget . . . who cares?" I.e., does it matter? Will you be bragging about it two—or ten—years from now? Is it a WOW project?

So, then: Step #1 . . .the organization . . .the professional service firm/PSF 1.0. Step 2 . . .the individual . . .the pursuit of distinction/Brand You. And: Step #3 . . . the work itself . . . the memorable project/WOW Projects.

The Project50 is a simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on.

Extended Copyright Information

Copyright © 1999 by Excel/A California Partnership.

All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Alfred A. Knopf, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto. Distributed by Random House, Inc., New York.

A Borzoi Book, originally published by Alfred K. Knopf, Inc., a division of Random House.

Cover design by Chip Kidd.

About the Author

"In no small part, what American corporations have become is what Peters has encouraged them to be."—The New Yorker "Peters is...the father of the post-modern corporation."—Los Angeles Times "We live in a Tom Peters world."—Fortune

Like this author? Check out the list of books by this author available on DailyLit.

Opening Lines (Experimental)

OR: FIFTY WAYS TO TRANSFORM EVERY "TASK" INTO A PROJECT THAT MATTERS!
INTRODUCTION: WHY THE BIG DEAL ABOUT PROJECTS?
The White Collar Revolution is here. (Finally.) The White Collar Revolution will embrace—ready or not!—90+ percent of workers in the next 10 or so years.
_And most of us are ...

Copyright

Copyright 1999 by Excel/A California Partnership.

All Rights Reserved.